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Europe Experience Design & Management

Dates: 2 July–5 August 2024
Application Deadline: 1 November 2023


Join us for the Europe Experience Design and Management study abroad program to six countries, including Greece, Albania, Montenegro, Bosnia and Herzegovina, Croatia, and Italy. We will have the opportunity to visit emerging tourist economies and see how they leverage experiences to attract visitors from all over the world. We will visit providers and participate in a wide range of experiences such as ocean excursions, bike tours, ancient ruins, museums, natural environments, unique experiences that are site-specific, castles, cathedrals, and national parks. Within these venues, we will participate in the experience they provide and meet with the venues’ management to learn about how they design and manage the visitor experience. Recently, it has been recognized that venues who design and implement top-tier customer experiences gain market share over their competition. Thus, this program’s learning outcomes are focused on helping students understand how to design and manage meaningful human-centered experiences in a wide variety of settings. Analysis of venues and co-created staged experiences among some of the iconic attractions in the Balken States, Europe, and Italy will serve as the context for student learning. Immersion in the exquisite scenery and adventures of Europe will be a highlight of the program.

Click here to apply today!


Contact Us

Peter Ward
Marriott School of Business
(801) 422-3140


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Frequently Asked Questions
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More Information

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Students will enroll in the following courses while on this program:

BUSM 430—Introduction to International Business (3 credit hours), to be completed before leaving for Europe
EXDM 490R—Special Topics in Experience Design and Management (3 credit hours)

This program will fulfill course and foreign experience requirements for the Global Management Certificate offered by the Marriott School.

Students may not take any other courses on this program, including BYU Online courses, without approval by the program director and ISP.
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Includes Latter-day Saint undergraduate full tuition (increased cost for graduates and non–Latter-day Saint students), transfers, group travel within Europe, housing, most breakfasts, group experience activities, and international health insurance.

Does not include other meals, airfare, personal experiences, or personal expenses.
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Funding Sources

Regular BYU tuition scholarships, Pell Grants, and Federal Insured Student Loans may be applied to study abroad programs.

Students who submit the financial aid section of the ISP application and who have a current FAFSA form on file at the Financial Aid Office (A-41 ASB) will be considered for a Study Abroad scholarship.

Academic departments and colleges may assist with scholarships and grants.

Private grants and scholarships outside of BYU may also assist (see
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Accepted students are required to participate in an international, cross-cultural preparation course (IAS 201R, 1 credit hour) held during second block of winter semester 2024.

Students must meet all country- and program-specific COVID and health requirements for travel.
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Students will stay in hotels, apartments, and hostels with other students in the program. The program will arrange all housing.
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Students are responsible for purchasing their own airfare to and from the program. Airline reservations must be made through BYU Travel. Students should contact a BYU Travel agent.

BYU Travel
280 HRCB
(801) 422-6293
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Application Process

Students must be 18 years of age or older to participate.

Complete the online application here. A nonrefundable $35 application fee is required; applicants will be interviewed once the application is complete.

Students will be notified via e-mail of their acceptance into the program. The first payment is due upon acceptance; please refer to the Payment Information page.

Application Deadline: 1 November 2023
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Program Adjustments

International Study Programs (ISP) reserves the right to cancel this program, revise its offerings, or make any adjustments to the preliminary cost.

If it becomes necessary for ISP to cancel a program, all program payments made to BYU ISP will be refunded to the student’s BYU Financial account.

ISP is the only office authorized to cancel any of its programs.
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Peter Ward, an associate professor of experience design and management, is the director of the program. He has directed nine study abroad programs or international student research experiences to Europe, the London Centre, and Africa.

(801) 422-3140
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Contact Us

International Study Programs
101 HRCB
(801) 422-3686
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ISP Student Handbook

To see the student handbook, click here.
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Payment Schedule

To see the payment schedule, click here.