Europe Experience Design & Management

AUSTRIA, GERMAN BAVARIA, AND ITALY

Join us for an exciting two-week field study adventure in Austria, German Bavaria, and Italy as we learn from and connect with students and faculty in the Tourism Experience Design Master’s Program at the Salzburg University of Applied Science and study how guides enhance experience quality firsthand in curated, guided experiences in Austria, German Bavaria, and Italy.

After flying into Munich, we will travel to Salzburg for four days of exchange with Salzburg students and faculty taking and teaching classes. We will enjoy joint expeditions including a Sound of Music tour, the internationally famous ice caves, historic salt mines, and a chamber concert of Mozart in his hometown fortress. Other experiences in Bavaria will include, among others, a guided tour of Neuschwanstein Castle (think iconic Disney castle) and a gondola ride to the highest point in Germany. In Italy, we will finish the trip with guided walks, food experiences, and other outdoor activities across Tuscany and the island of Elba, led by our good friends with Tamarillo Active Travel, a guiding company providing adventures in Fiji and Italy.

Students will be active evaluative experts and research assistants as we dive into the world of experience guiding and seek to draw out and understand the characteristics of successful guides and their impact on experience value. We intend to build our research results onto the Theory of Structured Experience and present and publish our research findings in academic settings at the conclusion of our program.

Click here to apply today!