Europe Experience Design & Management

GREECE, ALBANIA, MONTENEGRO, BOSNIA AND HERZEGOVINA, CROATIA, AND ITALY

Join us for the Europe Experience Design and Management study abroad program to six countries, including Greece, Albania, Montenegro, Bosnia and Herzegovina, Croatia, and Italy. We will have the opportunity to visit emerging tourist economies and see how they leverage experiences to attract visitors from all over the world. We will visit providers and participate in a wide range of experiences such as ocean excursions, bike tours, ancient ruins, museums, natural environments, unique experiences that are site-specific, castles, cathedrals, and national parks. Within these venues, we will participate in the experience they provide and meet with the venues’ management to learn about how they design and manage the visitor experience. Recently, it has been recognized that venues who design and implement top-tier customer experiences gain market share over their competition. Thus, this program’s learning outcomes are focused on helping students understand how to design and manage meaningful human-centered experiences in a wide variety of settings. Analysis of venues and co-created staged experiences among some of the iconic attractions in the Balken States, Europe, and Italy will serve as the context for student learning. Immersion in the exquisite scenery and adventures of Europe will be a highlight of the program.

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