Global Marketing

SPAIN, ITALY, SWITZERLAND, GREECE, THAILAND, CHINA, JAPAN

DESTINATIONS: Spain (Madrid, Barcelona), Italy (Rome, Cinque Terre), Switzerland (Lauterbrunnen), Greece (Athens, Naxos), Thailand (Bangkok, Phuket), China (Shanghai), Japan (Tokyo, Kyoto)

You will literally fly around the world in this once-in-a-lifetime program, designed to give students an understanding of the unique challenges, cultural sensitivities, and economic realities of conducting global business (particularly marketing). Students will learn about global business “on the ground” through business visits to companies. Students will also experience the cultural heritage that shapes consumers’ lives across the globe.

BUSINESS VISITS (tentative): Google in Dubai, Apple in China, Dyson in Japan, Santander in Spain, others.

CULTURAL VISITS (tentative): Sagrada Família, the Colosseum, the Vatican, the cliffside villages of Cinque Terre, the alpine waterfalls of Lauterbrunnen, the Acropolis and Parthenon, the beaches of Naxos, the Burj Khalifa (the world’s tallest building), Sheikh Zayed Grand Mosque, the Grand Palace, Elephant Sanctuary, Wat Arun, the Shanghai Bund, Shibuya Crossing, and more. On the Global Marketing Trip, you will visit some of the elite landmarks in the world.

Click here to apply today!