Global Marketing

LONDON, PARIS, ROME, SWISS ALPS, PRAGUE, DUBAI, THAILAND, TAIWAN, AUSTRALIA, NEW ZEALAND

Destinations: England (London), France (Paris), Czech Republic (Prague), Switzerland (Zurich/Alps), Italy (Rome), UAE (Dubai, Abu Dhabi), Thailand (Bangkok), Taiwan (Taipei), Australia (Sydney), New Zealand (Auckland)

You will literally fly around the world in this amazing program, designed to give students an understanding of the unique challenges, cultural sensitivities, and economic realities of conducting global business (particularly marketing). Students will learn about global business “on the ground” through business visits to companies that may include Barclays in London, Dow in Switzerland, Amazon in Taiwan, Microsoft in Paris, Yum! Brands (KFC) in Thailand, General Mills in Dubai, Qualtrics in Australia, and Fisher & Paykell in New Zealand.

Students will also experience the cultural heritage that shapes consumers’ lives across the globe. Examples include the Tower of London, Big Ben, the Eiffel Tower, Notre Dame, the Louvre, Versailles, Old Town Square and the Charles Bridge in Prague, the Swiss Alps, St. Peter's Basilica, the Sistine Chapel, the Colosseum, the Burj Khalifia (the world’s tallest building), Sheik Zayad Grand Mosque, Thailand’s Royal Palace (from The King and I) and floating markets, Australia’s Sydney Harbor, and the Whakarewarewa Village/Maori Experience in New Zealand. On the Global Marketing trip, you can visit 9 of TripAdvisor’s 2018 top 20 global landmarks.

Click here to apply today!