Global Communications: Leadership & Strategy in Europe

Experience public relations and advertising in England and France, global centers of media and communication. Meet public relations and advertising professionals helping global organizations build brands, navigate cultures, and connect with people across borders. Walk the streets where abolitionists and women’s suffrage campaigners built social movements that changed society and discover what their legacy can teach us about using strategic communication for social good today.

Along the way, explore some of Europe’s most iconic places and consider what makes an experience memorable. Walk the grounds of Windsor Castle and Versailles, and experience landmarks such as the Tower of London. Study how history, storytelling, design, and symbolism work together to create distinctive identities and consider what today’s brands can learn from places that have captured the imagination for generations. The journey concludes on the French Riviera at the Cannes Lions International Festival of Creativity, where you’ll engage with some of the world’s most innovative strategic communications work and learn from the people creating it.

See Europe. Meet remarkable communicators. Study how brands and movements change minds. Come home seeing public relations and advertising differently.

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