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David M. Kennedy Center for International Studies
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Advertising International Award Shows

14 June–3 August 2024
Application Deadline: 15 January 2024
Apply Now

Students will focus on learning from the most prestigious international advertising award shows and understanding the global and diverse cultural ideas addressed in award-winning international advertising. The award shows to be studied and attended are Cannes Lions in Cannes, France and D&AD in London, UK. Students will also be participating in field projects with ad agencies and curriculum designed to address how to create compelling strategies, develop creative big ideas, and execute award-winning campaigns. Other locations we may visit include Italy, greater England, Netherlands, Belgium, Germany, Austria, and the Dolomites.

Click here to apply today!

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Contact Us

Jeff Sheets
347B BRMB
(801) 422-3524
jeff_sheets@byu.edu

PDF

Program Flyer

FAQ

Frequently Asked Questions
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More Information

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Courses

Students will register for 6 credit hours during the program from the following courses:

COMMS 382—Issues in Global Communications (3 credit hours)
COMMS 498R—Special Projects in Communications (3 credit hours)

Students may not take any other courses on this program, including BYU Online courses, without approval by the program director and ISP.
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Cost

$7,000–7,500

Includes Latter-day Saint undergraduate full tuition (increased cost for graduate and non–Latter-day Saint students), housing, advertising award show registrations, sponsored excursions, admission to cultural sites and events, most in-country transportation, and international health insurance coverage.

Does not include airfare, personal expenses, or meals.
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Funding Sources

Regular BYU tuition scholarships, Pell Grants, and Federal Insured Student Loans may be applied to study abroad programs.

Students who submit the financial aid section of the ISP application and who have a current FAFSA form on file at the Financial Aid Office (A-41 ASB) will be considered for a Study Abroad scholarship.

Academic departments and colleges may assist with scholarships and grants. The School of Communications application deadline for scholarships and awards is 1 February (see comms.byu.edu/scholarships-awards/).

Private grants and scholarships outside of BYU may also assist (see kennedy.byu.edu/scholarships).
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Preparation

Students participating in this experience must be accepted in the creative track or strategy track of the advertising program and have experience working in the Adlab prior to the program.

Accepted students are required to participate in an international, cross-cultural preparation course (IAS 201, 1 credit hour). This evening course will be held during the second block of winter semester 2023. Part-time and non-BYU students will need to pay an additional tuition fee for enrolling in the prep class.

Students should plan to be in Cannes on 14 June. The program will end on 3 August in Venice. Students should refrain from scheduling late arrivals or early departures.

Students must meet all country- and program-specific COVID and health requirements for travel.
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Housing

Students will stay in a variety of housing accommodations that may include university dorms, hotels, and apartments.
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Travel

Students are responsible for purchasing their own airfare to and from the program sites. Airline reservations must be made through BYU Travel. Students should contact a BYU Travel agent.

BYU Travel
280 HRCB
(801) 422-6293
travel@byu.edu
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Application Process

Students must be 18 years of age or older to participate.

Complete the online application here. A nonrefundable $35 application fee is required; applicants will be interviewed once the application is complete.

Students will be notified via e-mail of their acceptance into the program. The first payment is due upon acceptance; please refer to the Payment Information page.

Application Deadline: 15 January 2024
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Program Adjustments

International Study Programs (ISP) reserves the right to cancel this program, revise its offerings, or make any adjustments to the preliminary cost.

If it becomes necessary for ISP to cancel a program, all program payments made to BYU ISP will be refunded to the student’s BYU Financial account.

ISP is the only office authorized to cancel any of its programs.
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Faculty

Jeff Sheets

Professor, Communications
347B BRMB
(801) 422-3524
jeff_sheets@byu.edu

Quint Randle

Associate Professor, Communications
332 BRMB
(801) 422-1694
quint_randle@byu.edu
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Contact Us

International Study Programs
101 HRCB
(801) 422-3686
isp@byu.edu
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ISP Student Handbook

To see the student handbook, click here.
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Payment Schedule

To see the payment schedule, click here.