Students will focus on learning from the most prestigious international advertising award shows and understanding the global and diverse cultural ideas addressed in award-winning international advertising. The award shows to be studied and attended are Cannes Lions in Cannes, France and D&AD in London, UK. Students will also be participating in field projects with ad agencies and curriculum designed to address how to create compelling strategies, develop creative big ideas, and execute award-winning campaigns. Other locations we may visit include Paris, greater England, Spain, and the French and Swiss Alps.
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