Service Design

COPENGHAGEN, BARCELONA, LONDON

Service design is one of the fastest-growing sectors in the design world. Service design is the activity of planning and organizing people, infrastructure, communication, media, and components of a service to improve its quality and the interaction between a service provider and their customers’ experience. It is a field that bridges the gap between technical, business, and design expertise. Service designers place a heavy focus on the end user to create a purposeful service that provides meaningful value. They design holistically through vision building, representation, and facilitation.

In this two-week study abroad, students will begin in Copenhagen, Denmark where they will participate in a week-long service design workshop with faculty and students from the service design master’s program at Aalborg University. The workshop walks students through the complete service design process, start to finish. The workshop is daily from 9:00 am to 3:00 pm, will include individual and group work, and concludes with an exhibition of the services created during the workshop.

Students will then travel to Barcelona, Spain, for four days, to explore service design and visit notable design sites such as the Sagrada Familia, the Barcelona Pavilion, Casa Batlló, and more. After Barcelona, students will spend four days in London, England, to visit service design consultancies and other important design sites such as the Tower of London, the Sir John Soane Museum, the Design Museum, the Leighton House, the William Morris Gallery, and more.

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