Students will focus on learning from the most prestigious international advertising award shows and understanding the global and diverse cultural ideas addressed in award winning international advertising. The Award Shows to be studied and attended are: Cannes Lions in Cannes, France and D&AD in London, UK. Students will also be participating in field projects with ad agencies and the curriculum designed to address how to create compelling strategies, develop creative big ideas, and execute award-winning campaigns. Other locations we may visit include, Monaco, Paris, greater England, Edinburgh, greater Scotland, Berlin, and Hamburg.
DATES
14 June–1 August 2019 (dates are approximate)
HOUSING
Students will stay in a variety of housing accommodations that may include university dorms, hotels and apartments.
COURSES
Students will register for 6 credit hours during the program from the following courses:
COMMS 370R Special Topics in Communications (3 credit hours)
COMMS 398R Special Projects in Communications (3 credit hours)
COST
$7,000–7,500
Includes LDS, undergraduate full tuition (increased cost for graduate and non-LDS students), housing, advertising award show registrations, sponsored excursions, admission to cultural sites and events, most in-country transportation, and international health insurance coverage.
Not Included: airfare, personal expenses, and meals.
PREPARATION
Students planning to register for Comms 370R and 398R should ideally be accepted in the creative track or management track of the advertising program and have experience working in the Adlab prior to the program. Non-communication majors should meet with the program director prior to ensure that they have completed equivalent courses that would give them the appropriate skill proficiencies for the program.
Accepted students are required to participate in an international, cross-cultural preparation course (IAS 201, 1 credit hour). This evening course will be held during the second block of winter semester 2019. Part-time and non-BYU students will need to pay an additional tuition fee for enrolling in the prep class.
FUNDING SOURCES
Regular BYU tuition scholarships, Pell Grants, and Federal Insured Student Loans may be applied to study abroad programs.
Students who submit the financial aid section of the ISP application and who have a current FAFSA form on file at the Financial Aid Office (A-41 ASB) will be considered for a study abroad scholarship and may be considered for other scholarships.
Students must indicate on their original online application that they want to be considered for financial aid.
Academic departments and colleges may assist with scholarships and grants. The School of Communications application deadline for scholarships and awards is February 1 (see comms.byu.edu/scholarships-awards/).
Private grants and scholarships outside of BYU may also assist (see kennedy.byu.edu/scholarships).
APPLICATION PROCESS
Complete the online application at kennedy.byu.edu/apply. The application requires a $35 fee.
Applicants will be interviewed once the application is complete.
Students will be notified via e-mail of their acceptance into the program.
The first payment is due upon acceptance. Please refer to the 2019 Payment Information document (see kennedy.byu.edu/isp-forms/ISPpayments2019.pdf).
Deadline: 15 February 2019
FACULTY
Jeff Sheets, Director
Associate Professor, Communications
(801) 422-3524
jeff_sheets@byu.edu
Kevin Kelley, Director
Associate Professor, Communications
(801) 422-6039
kevin_kelly@byu.edu
SCHEDULE AND TIME COMMITMENT
Students should plan to be in Cannes on June 14. The program will end on August 1 in Germany. Students should refrain from scheduling late arrivals or early departures.
INTERESTED STUDENTS SHOULD CONTACT
International Study Programs 101 HRCB
(801) 422-3686
isp@byu.edu
kennedy.byu.edu/isp
PROGRAM ADJUSTMENTS
ISP reserves the right to cancel this program, revise its offerings, or make any adjustments to the preliminary cost estimates due to conditions beyond its control.
