Countries to be visited: England (London), France (Paris), Germany (Berlin, Munich), Czech Republic (Prague), Switzerland (Bernese Alps), Italy (Rome), UAE (Dubai, Abu Dhabi), South Africa (Johannesburg, Capetown), Thailand (Bangkok), China (Beijing).
You will literally fly around the world in this amazing program, designed to give students an understanding of the unique challenges, cultural sensitivities, and economic realities of conducting global business, particularly marketing, in far-flung reaches of the world.
Students will learn about global business “on-the-ground” through business visits to companies that may include BMW, Yum! Brands (KFC) in Thailand, General Mills in Dubai, the NBA in China, McCann in Johannesburg, and Nielsen in Germany.
Students will also experience the cultural heritage that shapes consumers’ lives across the globe. Examples include visits to the Tower of London, Big Ben, the Eiffel Tower, Notre-Dame, the Louvre, Versailles, an African Safari, the Berlin Wall, Neuschwanstein Castle, Old Town Square and the Charles Bridge in Prague, the Swiss Alps, St. Peters Basilica, the Sistine Chapel, the Coliseum, Burj Khalifia (the world’s tallest building), Sheik Zayad Grand Mosque, Robben Island, Thailand’s Royal Palace (from The King and I) and floating markets, China’s Forbidden City, Temple of Heaven, and the Great Wall. On the Global Marketing Trip, you can visit nine of TripAdvisor’s top twenty global landmarks of 2018.
DATES
Tentatively 13 May–15 June 2019
COURSES
Students will receive 6.0 credit hours (3.0 credits each) for two of three of the following:
MSB 430 – Introduction to International Business
MKTG 431 – International Marketing
MSB 493 R—Special Topics in Global Marketing
This program will fulfill course and international experience requirements for the Global Management Certificate offered by the Marriott School.
COST
$11,000–13,000
Cost includes airfare, housing, excursions, some meals, visa application fees, and international health insurance, and LDS, undergraduate full tuition (increased cost for graduate and non-LDS students).
Not included in cost: Personal expenses such as non-covered meals, souvenirs, public transportation, museums, theatres, and other attractions that are not part of the program.
HOUSING
Students stay in hotels or hostels. All housing and travel will be arranged by the program.
PREPARATION
Accepted students are required to participate in an international, cross-cultural preparation course (IAS 201R, 1 credit hour). This evening class will be held on Thursdays 5:00–7:00 p.m. during the second block of winter semester 2019.
Part-time BYU students and non-BYU students will need to pay an additional tuition fee of approximately $294.
FUNDING SOURCES
Regular BYU tuition scholarships, Pell Grants, and Federal Insured Student Loans may be applied to study abroad programs.
Students who submit the financial aid section of the ISP application, and who have a current FAFSA form on file at the Financial Aid Office (A-41 ASB), will be considered for a Study Abroad scholarship.
Academic departments and colleges may assist with scholarships and grants.
Private grants and scholarships outside of BYU may also assist (see kennedy.byu.edu/ispscholarships/).
APPLICATION PROCESS
Go to kennedy.byu.edu/global-marketingbusiness/and complete the online application (also available at kennedy.byu.edu/apply). A nonrefundable $35 application fee is required.
Applicants will be interviewed once the application is complete and will be notified via e-mail of their acceptance into the program.
Please refer to the 2019 Payment Information document for payment schedule (see kennedy.byu.edu/isp-forms/ISPpayments2019.pdf).
Space is limited and will fill fast. Priority will be given to those who apply early; interested students should apply early.
Application Deadline: 15 January 2019
FACULTY
Darron Billeter, associate professor of marketing in the Marriott School, will be the director. Billeter has taught the EMBA Advanced Marketing class and undergraduate courses in Consumer Behavior, Marketing Management, and a Pre-PhD seminar in Consumer Psychology. He researches how consumers make decisions and how firms influence consumer decision making.
688 TNRB
(412) 651-4551
darron@byu.edu
SCHEDULE AND TIME COMMITMENT
Students are required to attend classes on the Provo campus approximately one week prior to departure. Director will determine exact days and times. Students should refrain from arriving late or departing early.
INTERESTED STUDENTS SHOULD CONTACT
International Study Programs
(801) 422-3686
isp@byu.edu
kennedy.byu.edu/isp
PROGRAM ADJUSTMENTS
ISP reserves the right to cancel this program, revise its offerings, or make any adjustments to the preliminary cost estimates due to conditions beyond its control.
