As managing partner, Scott Riding has he has partnered with leaders across industries, including Facebook, Microsoft, Uber, Qualtrics, Ford, Nike, and the Sundance Film Festival. Riding has advised Fortune 500 corporations, international nonprofits, federal, state, and local governments, and political candidates on a range of projects including branding, customer experience, competitive strategy, and more. Informed by a background in auditable public research, he is a detail-oriented researcher with a high standard for research design, collection operations, and analysis rigor.
Y2 Analytics wields the full statistical toolbox with extensive experience in activating insights at every level of the organization—from C-suite to frontline employees. Most organizations are swimming in data, but much of it is irrelevant to the most important decisions. Y2 Analytics is passionate about doing research the right way—without cutting corners—they deliver sophisticated analytics and elegant insights that cut through the noise.
Riding is a graduate of Brigham Young University.
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