Countries to be visited: England (London), France (Paris), Germany (Berlin, Munich), Czech Republic (Prague), Switzerland (Bernese Alps), Italy (Rome), UAE (Dubai, Abu Dhabi), South Africa (Johannesburg, Capetown), Thailand (Bangkok), China (Beijing).
You will literally fly around the world in this amazing program, designed to give students an understanding of the unique challenges, cultural sensitivities, and economic realities of conducting global business, particularly marketing, in far-flung reaches of the world.
Students will learn about global business “on-the-ground” through business visits to companies that may include BMW, Yum! Brands (KFC) in Thailand, General Mills in Dubai, the NBA in China, McCann in Johannesburg, and Nielsen in Germany.
Students will also experience the cultural heritage that shapes consumers’ lives across the globe. Examples include visits to the Tower of London, Big Ben, the Eiffel Tower, Notre-Dame, the Louvre, Versailles, an African Safari, the Berlin Wall, Neuschwanstein Castle, Old Town Square and the Charles Bridge in Prague, the Swiss Alps, St. Peters Basilica, the Sistine Chapel, the Coliseum, Burj Khalifia (the world’s tallest building), Sheik Zayad Grand Mosque, Robben Island, Thailand’s Royal Palace (from The King and I) and floating markets, China’s Forbidden City, Temple of Heaven, and the Great Wall. On the Global Marketing Trip, you can visit nine of TripAdvisor’s top twenty global landmarks of 2018.