Countries to be visited: England (London, Oxford), Poland (Krakow), Austria (Vienna, Salzburg), Germany (Munich), Switzerland (Bernese Alps), Italy (Rome, Vatican, Florence), UAE (Dubai), South Africa (Johannesburg), Thailand (Bangkok), China (Beijing).
You will literally fly around the world in this amazing program designed to give students an understanding of the unique challenges, cultural sensitivities, and economic realities of conducting global business, particularly marketing, in far-flung reaches of the world.
Students will learn about global business “on-the-ground” through business visits to companies that may include: Mini Cooper, BMW, Nestle, PepsiCo, Yum! Brands (KFC) in Thailand, General Mills in Dubai, the NBA in China, and Barclays Bank (London).
Students will also experience the cultural heritage that shapes consumers’ lives across the globe. Such visits may include: An African Safari, China’s Great Wall, the Forbidden City, and Temple of Heaven, Thailand’s Royal Palace (from The King and I) and floating markets, Burj Khalifia, the world’s tallest building, Swiss Alps, Neuschwantstein Castle, Auschwitz and Schindler’s factory, the Tower of London, Big Ben, Oxford University, and Westminster Abby.