Scott Riding will provide an overview of his position at Y2Analytics. Riding will describe his career path, provide career advice, and discuss life lessons.
Riding is the managing partner at Y2 Analytics, a national public opinion research firm based in Salt Lake City. He has led the execution of polling, microtargeting, focus groups, and custom analytics for over a hundred national and state campaigns, parties, and outside groups—ranging from bids for city hall to bids for the White House. Riding has served as the deputy analytics officer for Jeb Bush for President 2016 and regularly consults Fortune 100 companies on branding, product, and market research.